eCommerce and Shopify News
With a phrase as simple as “Would you like fries with your order,” McDonald’s sells 9 million portions of fried potatoes daily. As an eCommerce vendor, you can translate the order bump technique into online shopping terms and increase revenue at your Shopify store by up to 10–30%. Amazon claims…
Quite often, merchants use such well-known marketing techniques as cross-selling and upselling to boost sales and revenue. They are extremely effective and beneficial. But there are exceptions when these methods don’t work. It cuts across budget-conscious buyers. Such customers prefer to choose more budget-friendly goods even when these products have…
This is a guest post written by Victor Blasco from Yum Yum Videos. So, you are looking to improve how effective your landing pages are? Well, the bad news is that there’s no magic wand you can wave to spike your conversion rates overnight. The good news is that there’s…
Selling internationally is attractive for most retailers due to increased sales, the number of customers, and unlimited opportunities. Thanks to developed technologies, even small businesses can become participants in the international market. But you should take into account that customers from different countries may differ in their preferences. Thus, you…
Nowadays, more and more consumers prefer to buy products in bulk. For example, net sales of Costco, one of the largest wholesalers, increased by 10.5% compared to the same quarter in 2019. A survey conducted by Acosta Marketing group estimated that 60% of customers stocked up on a category even…
There is no better way to generate early buzz, reach a guaranteed amount of product sales and revenue, and determine the demand for new goods than pre-ordering. Thanks to this marketing technique, Sony was able to reach nearly 1.5 million pre-orders for PlayStation 4 worldwide. To become an effective method…
Having had its beginning as a religious holiday, nowadays, St. Patrick’s Day is a celebration becoming popular all over the world. It marks the beginning of spring and promotes Irish heritage and parties. For merchants of most business sectors, March 17th is a huge opportunity to boost sales and attract…
Getting a buyer to click the link to your Shopify webpage from search results, a banner, or an ad is only part of the deal. Motivating customers to stay and make purchases is yet another story. In a brick-and-mortar shop, owners have all the eager-to-please sales assistants to guide customers…
Ecommerce competition is rather high and growing day after day. It’s not an easy task to motivate customers to buy from your e-store. What can help make shoppers more loyal to your brand? It is personalization. For 51% of merchants, personalization has become the main priority. Such giants as Coca-Cola,…
Getting customers to buy more, while making them feel satisfied and willing to return is every retailer’s dream. Suggestive selling can be a short path to achieve it. Yet, one needs to be careful about its ragged edge—understanding the fine line between being helpful and intrusive. It is hardly a…