What Does Up-selling Mean?
What is Cross-Selling?
What Financial Gain Do Up-selling & Cross-selling Bring?
How to Implement Cross-Selling & Up-selling in Your eCommerce Store?
14 Examples of Using Cross-sells & Up-sells in Online Retail
According to OptinMonster, product recommendations drive 10-30% of revenue.
Put simply, up-selling is the technique when you literally offer to purchase a more expensive product. In addition to promoting more expensive offerings, up-selling also incentivizes purchases of a greater number of items/services. The goal of up-selling is to increase the average purchase amount.
The McDonald’s customers are often asked ‘Would you like fries or a drink with that?’. This short & simple phrase is a beautiful example of upselling that has already helped the fast-food giant make a fortune.
For instance, if the customer wishes to buy a mobile phone, you can offer them an additional product or/and services: earphones, extended guarantee, phone case, and etc. Thus, it can be any item/service that expands the phones usage, while increasing your revenue level.
Nevertheless, when it comes to the introduction of up-selling & cross-selling on your site, the following site destinations should be considered:
You can also use the main page to give a full picture of the range of the available products.
1. Product recommendations
For example, Lee promotes ‘Insta Favorites’ right on the main page:
H&M, in turn, offers ‘You may also like’ and ‘Popular products’ blocks on the shopping cart page:
Or, Walmart and their ‘Customers also considered’:
2. New arrivals
3. Seasonal offers
4. Daily special offers
eBay, for instance, is well known for its ‘Daily deals’ that are offered on the main page:
6. Similar items
7. Items that the shoppers are looking at right now
8. Products recommended in the mini-cart
For example, Lancome displays related products in the sidebar of the mini-cart:
9. Offering upgrade
Proflowers is a great example of product upgrades. On the shopping cart page, they don’t simply offer to double the number of flowers, but also recommend a more expensive vase that will better match the selected bouquet.
10. Product kits
11. Personalized offers
Amazon, for instance, even motivates to sign in in order to receive more personalized recommendations:
12. Additional products
You’d need to analyze your offerings and single out items that can bring extra value when used together with the main product.
13. Complementary products
14. Frequently bought together
Product selection should be based on the shopping history of the site regulars.
Do you have any questions, ideas or suggestions regarding this article? Please, feel free to share! Your opinion matters to us.