This is a guest post by Michael Dehoyos.
When you’re working on your Shopify store, especially if you’re creating one for the first time, getting your head around everything and trying to learn all the little features to get your shop how you want it to be can be tough. There’s a learning curve, and when you add all the other aspects of your business, you need to be thinking about, it can get a bit stressful.
However, mastering Shopify is a step on your journey to starting your own business, which doesn’t make it any less exciting. It’s all about learning what you need to know, which is precisely what we’re going to focus on today.
Below, I’m going to share with you some of the top, most essential tips and tricks you need to know when it comes to owning, creating, and using your own Shopify store, as well as helping you get up on your own two feet as quickly as possible.
Table of Contents
- 1 Using a Draw Tool to Remove all Logos
- 2 Changing Your Product Pricing
- 3 Adding all Your Policies into Your Store Footer
- 4 Always Update Inventory Monthly
- 5 Use Free Marketing Channels Where Possible
- 6 Optimize Your Store for Mobile Devices
- 7 Leave Default Themes Intact with Minimal Editing
- 8 Use Text Logos
Using a Draw Tool to Remove all Logos
First things first. If you’re dropshipping or getting your products remotely from a supplier, then chances are you’re using the images they provide you, or the images from their website. This is essential when starting up because you probably don’t have enough budget to take your own good-looking photos, and your customers need to see what they’re buying.
However, supplier photos tend to have logos in their images and aren’t taken on an all-white background that looks professional. Using a drawing tool―whether that’s a free tool like GIMP or a professional suite like Adobe PhotoShop―remove the logos to make your images look fresh and irresistible.
Changing Your Product Pricing
Look at the pricing of your products and try to figure out ways you can make them better and more attractive to potential buyers. After all, if someone looks at your prices first and doesn’t like what they see, they’re instantly going to back up and take their business and their money elsewhere.
Look at the bigger brands and retailers, like Amazon. Many products will end with prices like ‘0.99’ or ‘0.96’. This is a proven way to make your products look more attractive and more suitable for someone’s budget, even though it’s only a few cents off.
Fortunately, you don’t need to go through all your prices individually. Simply, go into your Shopify settings menu and follow General > Store Currency > Change Formatting, and pick the 0.00 setting to apply this instantly.
Perhaps the most overlooked aspect of all new Shopify store owners is putting your policies in the footer of your store and website. This includes things like privacy policies and disclaimers, but most importantly, policies like your refund and returns policies.
These are essential policies that add trust and recognition to your website and store, and even just displaying them will help people trust in the service and experience you’re offering. Of course, you can make these policies from scratch if you want or hire an external company to write some up for you that can help you cover all eventualities.
However, you don’t need too. Instead, Shopify offers a range of default policy options and templates you can use and edit from the Shopify admin area.
Always Update Inventory Monthly
One of the most common ways that potential customers and individuals in your target market are going to find your store is through Google. This means getting your website as high as possible in the Google search engine rankings. As a Shopify store, this is a little harder than a traditional website.
The most common problem here is making sure your website is regularly updated and has new content. For a traditional website, this is easy since they can just add new blog posts and upload new content, signaling to Google that the website is regularly updated and therefore is a viable option to rank highly.
“As a Shopify store, this refreshment of content needs to come in the form of update your product inventory. Even if you’re not actively adding new products, maintain your existing products, and add and remove products here and there (preferably on a schedule to make things easy for you) to ensure Google is happy to rank you,” shares Emma Austin, a tech blogger.
As a rule of thumb and for the best results, try adding up to 25 products every month, not just updating them all in one go and then leaving your Shopify store to do its thing.
Use Free Marketing Channels Where Possible
Hand in hand with the consideration above, of course, ranking high on Google organically is great. Still, at some point, you’re going to need to invest time and resources in marketing. But this can be expensive, especially if you don’t have the budget. So, what options do you have?
Well, before you spend a small fortune on Facebook Ads, instead use free channels to market, allowing you to free up funds to spend elsewhere instead. This includes platforms like Pinterest, Twitter, and Instagram. Spend time creating high-quality posts and building up a following and a community for people to get involved in.
Sure, growth can be slow and takes work to put in, but it’s so much better than spending a ton of your budget on ads and getting very little return. Focus on methods of free traffic is one of the best ways at the beginning to build up a profitable eCommerce store.
Optimize Your Store for Mobile Devices
With over half of the world’s internet traffic coming through mobile devices, that includes both smartphones and tablets, it’s absolutely imperative that your Shopify store and website is fully optimized for all mobile devices.
“You need to make sure you’re doing this before you even launch your store, or as soon as possible if it’s launched already. Try to remember what it’s like to go onto a website or online store and have to pinch-zoom in and out while trying to press the buttons you want to press. It’s not worth your time, and it will force people to go elsewhere” explains Nick Harper, a marketer.
Leave Default Themes Intact with Minimal Editing
While Shopify offers a huge number of tools and features that allow you to customize the theme of your store in practically any way you want, that doesn’t mean you have to, and when you’re just starting out, this is probably going to take up so much time that you could be spending on other things.
Sure, you probably have plans on what you want your website to look like, but the default themes, to begin with, are good enough to get started. Once you’re profiting and looking to expand, then you can invest in the services of a professional designer. Focus on business aspects first.
Use Text Logos
The final consideration you’re going to want to think about is creating a logo. Logos are essential for any business, but as a start-up Shopify store, you perhaps don’t know exactly where your business is going or what direction you’re heading in. With this in mind, don’t fork out potentially hundreds of dollars off the bat for a logo you might not want to use in the long run, nor may fit the design of your website.
Instead, opt for a basic text logo that’s recognizable and easily says everything you need to say. You can always invest later when you’re ready to update it.
Michael Dehoyos is an eCommerce designer and consultant at Thesis writing service and Write my coursework. He assists companies in their marketing strategy concepts and contributes to numerous sites and publications.