According to OptinMonster, product recommendations drive 10-30% of revenue.
Table of Contents
- 1 What is the Difference Between Up-selling & Cross-selling?
- 2 What Does Up-selling Mean?
- 3 What is Cross-Selling?
- 4 What Financial Gain Do Up-selling & Cross-selling Bring?
- 5 How to Implement Cross-Selling & Up-selling in Your eCommerce Store?
- 6 14 Examples of Using Cross-sells & Upsells in Online Retail
- 6.1 Up-selling
- 6.2 Product recommendations
- 6.3 New arrivals
- 6.4 Seasonal offers
- 6.5 Daily special offers
- 6.6 Bestsellers
- 6.7 Similar items
- 6.8 Items that the shoppers are looking at right now
- 6.9 Products recommended in the mini-cart
- 6.10 Offering upgrade
- 6.11 Product kits
- 6.12 Personalized offers
- 6.13 Cross-selling
- 6.14 Additional products
- 6.15 Complementary products
- 6.16 Frequently bought together
- 7 Wrap Up
What is the Difference Between Up-selling & Cross-selling?
What Does Up-selling Mean?
Put simply, up-selling is the technique when you literally offer to purchase a more expensive product. In addition to promoting more expensive offerings, up-selling also incentivizes purchases of a greater number of items/services. The goal of up-selling is to increase the average purchase amount.
The McDonald’s customers are often asked ‘Would you like fries or a drink with that?’. This short & simple phrase is a beautiful example of upselling that has already helped the fast-food giant make a fortune.
What is Cross-Selling?
For instance, if the customer wishes to buy a mobile phone, you can offer them an additional product or/and services: earphones, extended guarantee, phone case, and etc. Thus, it can be any item/service that expands the phone’s usage, while increasing your revenue level.
What Financial Gain Do Up-selling & Cross-selling Bring?
How to Implement Cross-Selling & Up-selling in Your eCommerce Store?
Nevertheless, when it comes to the introduction of up-selling & cross-selling on your site, the following site destinations should be considered:
You can also use the main page to give a full picture of the range of the available products.
14 Examples of Using Cross-sells & Upsells in Online Retail
For example, Lee promotes ‘Insta Favorites’ right on the main page:
H&M, in turn, offers ‘You may also like’ and ‘Popular products’ blocks on the shopping cart page:
Or, Walmart and their ‘Customers also considered’:
Daily special offers
eBay, for instance, is well known for its ‘Daily deals’ that are offered on the main page:
Items that the shoppers are looking at right now
Products recommended in the mini-cart
For example, Lancome displays related products in the sidebar of the mini-cart:
Proflowers is a great example of product upgrades. On the shopping cart page, they don’t simply offer to double the number of flowers, but also recommend a more expensive vase that will better match the selected bouquet.
Amazon, for instance, even motivates to sign in in order to receive more personalized recommendations:
You’d need to analyze your offerings and single out items that can bring extra value when used together with the main product.
Frequently bought together
Product selection should be based on the shopping history of the site regulars.
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