APO Product Options, Variants

APO Product Options, Variants

Pricing
Free plan available. Free trial available.
Popular with stores like yours
Based in United States
Highlights
Use directly in Shopify admin
Works with the latest themes
Rating
4.7 (414)
Developer
Mageworx

Create unlimited product variants, product options & variant options with conditional rules & prices

You can now offer the full range of your product variety, all in one place. There’s no limit to the number of options you can add or the number of product variants you can create. Your products can now have dynamic pricing, meaning their prices change based on the options the shopper selects. You can link multiple options, making the selection of one option influence the availability of another. And with Add-on Products, you can upsell or bundle your other products by presenting them as options.

You can now offer the full range of your product variety, all in one place. There’s no limit to the number of options you can add or the number of product variants you can create. Your products can now have dynamic pricing, meaning their prices change based on the options the shopper selects. You can link multiple options, making the selection of one option influence the availability of another. And with Add-on Products, you can upsell or bundle your other products by presenting them as options. more
  • Unlimited product variants: product options & variant options in any combination
  • 22 option types: swatches, dropdowns, buttons, checkboxes + Multi-step layout
  • Price add-ons & discounts, localization, translations, bulk add/edit, and more.
  • Conditional logic: show & hide certain dependent options based on user selection
  • Add-on products: create options based on other products. Easy upsell & bundle!
Popular with stores like yours
Based in United States
Highlights
Use directly in Shopify admin
Works with the latest themes

Languages

English

Works with

Pricing

Development stores

Free

  • Free for development stores only

Starter

$14.99 / month

  • Unlimited Products, Options, Orders
  • • All 22 customizable option types
  • • Swatches (with replace product image)
  • • Upcharge Pricing: + $X, + X%, onetime
  • • Conditional Logic (show/hide and more)
  • • Add-on Products as Options
  • • Option badges
  • • Edit options in cart

14-day free trial

Growth

$19.99 / month

  • -33% OFF ($29.99 regular) until Nov 30
  • All features from Starter plan, plus:
  • • Multi-step display mode
  • • Formula-based options
  • • Bulk edit
  • • Bulk price update

14-day free trial

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.

Reviews (414)

Overall rating
4.7
Counts per rating level
  • 88% of ratings are 5 stars
  • 3% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 2% of ratings are 2 stars
  • 6% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants highly recommend this app for enhancing product customization in industries like bespoke clothing and custom jewelry. It offers various custom fields and supports complex conditional logic, integrating seamlessly with Shopify themes. The support team is praised for their responsiveness and proactive updates. The app's flexibility and customization capabilities are particularly valued, allowing merchants to tailor functionality to specific needs without disrupting store operations.

November 4, 2025

Fantastic app, we've been using it since 2020. The integration with Shopify themes is smooth. Any nuances between shopfront aesthetics, user interface, and app setup are all handled quickly and seamlessly by the team at APO.
Customer service is second to none; they've always had the answers to my queries (and always replied quickly). Highly recommend.

WattShop
United Kingdom
Over 5 years using the app
Mageworx replied November 4, 2025

Thank you so much for the wonderful review - and for being with us since 2020! 🙌
We’re thrilled to hear the theme integration has been smooth and that our team could quickly handle the finer details between storefront design, UI, and setup. Knowing our replies and solutions hit the mark means a lot.

If you ever have new ideas or need help fine-tuning anything, we’re always here. Thanks again for the recommendation! 💙

October 28, 2025

A lot of really good functionality has been added recently. We have been using for 3 years as it was the only app which met our requirements. Its not always been perfect but support is brilliant and some really good new additions to start using

Bingley Fencing
United Kingdom
Over 3 years using the app
Mageworx replied October 28, 2025

Thank you so much for the 5-star review - and for sticking with us for 3 years! 🙌
We really appreciate your candid note: it hasn’t always been perfect, and that’s exactly why your feedback has been so valuable in shaping the recent improvements.

Thanks again for the trust - and please keep the suggestions coming. We’re here whenever you need us!

September 19, 2025

The support from Mageworx is top of the line. Clear, concise and most impressively QUICK!! Our app update went smoothly again and the new features make the UI much slicker. Thanks Angie and the team

Robin Hood Half Marathon
United Kingdom
Almost 6 years using the app
Mageworx replied September 21, 2025

Thank you so much for the wonderful 5-star review! We’re thrilled to hear the update went smoothly and that the new features make the UI feel slicker. Clear, concise, and speedy support is exactly what we aim for - your shout-out made our day.

If you have any ideas for further improvements or need a hand exploring the new options, just reach out - we’re always here to help.

Support

App support provided by Mageworx.

Or visit their support portal

Developer

Mageworx

222 S 9th St, Ste 1600, Minneapolis, MN, 55402, US

Launched

June 15, 2016 · Changelog

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