APO Product Options, Variants

APO Product Options, Variants

Pricing
Free plan available. Free trial available.
Popular with stores like yours
Based in United States
Highlights
Use directly in Shopify admin
Works with the latest themes
Rating
4.6 (422)
Developer
Mageworx

Create unlimited product variants, product options & variant options with conditional rules & prices

You can now offer the full range of your product variety, all in one place. There’s no limit to the number of options you can add or the number of product variants you can create. Your products can now have dynamic pricing, meaning their prices change based on the options the shopper selects. You can link multiple options, making the selection of one option influence the availability of another. And with Add-on Products, you can upsell or bundle your other products by presenting them as options.

You can now offer the full range of your product variety, all in one place. There’s no limit to the number of options you can add or the number of product variants you can create. Your products can now have dynamic pricing, meaning their prices change based on the options the shopper selects. You can link multiple options, making the selection of one option influence the availability of another. And with Add-on Products, you can upsell or bundle your other products by presenting them as options. more
  • Unlimited product variants: product options & variant options in any combination
  • 22 option types: swatches, dropdowns, buttons, checkboxes + Multi-step layout
  • Price add-ons & discounts, localization, translations, bulk add/edit, and more.
  • Conditional logic: show & hide certain dependent options based on user selection
  • Add-on products: create options based on other products. Easy upsell & bundle!
Popular with stores like yours
Based in United States
Highlights
Use directly in Shopify admin
Works with the latest themes

Languages

English

Works with

Pricing

Development stores

Free

  • Free for development stores only

Starter

$14.99 / month

  • Unlimited Products, Options, Orders
  • • All 22 customizable option types
  • • Swatches (with replace product image)
  • • Upcharge Pricing: + $X, + X%, onetime
  • • Conditional Logic (show/hide and more)
  • • Add-on Products as Options
  • • Multi-currency & translations
  • • Edit options in cart

14-day free trial

Growth

$19.99 / month

  • -33% OFF ($29.99 regular) until Nov 30
  • All features from Starter plan, plus:
  • • Multi-step display mode
  • • Formula-based options
  • • Bulk edit for options sets
  • • Bulk price edit - Fast bulk actions
  • • Import / Export (Coming soon)
  • • Show options as sold out (Next week)

14-day free trial

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.

Reviews (422)

Overall rating
4.6
Counts per rating level
  • 87% of ratings are 5 stars
  • 3% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 2% of ratings are 2 stars
  • 6% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants highly recommend this app for its ability to enhance product customization, particularly for businesses needing detailed options like bespoke suits or custom jewelry. It's noted for its ease of use and efficiency, without slowing down Shopify stores. The app supports a wide range of product options and variants, and is backed by a customer support team known for their prompt and professional assistance.

November 4, 2025

Fantastic app, we've been using it since 2020. The integration with Shopify themes is smooth. Any nuances between shopfront aesthetics, user interface, and app setup are all handled quickly and seamlessly by the team at APO.
Customer service is second to none; they've always had the answers to my queries (and always replied quickly). Highly recommend.

WattShop
United Kingdom
Over 5 years using the app
Mageworx replied November 4, 2025

Thank you so much for the wonderful review - and for being with us since 2020! 🙌
We’re thrilled to hear the theme integration has been smooth and that our team could quickly handle the finer details between storefront design, UI, and setup. Knowing our replies and solutions hit the mark means a lot.

If you ever have new ideas or need help fine-tuning anything, we’re always here. Thanks again for the recommendation! 💙

November 21, 2025

Where do I start? This App was installed by a developer that worked on my site 4 years ago. It was NEVER activated. They've been charging us $14.99 a month since December 2021 for a total of $704.53. I emailed them and they said that "they cannot tell if their product has been used or not". They can't tell me it their product has been activated or not? I call bullshit. Then they said I had to uninstall the product so the charges stopped. So....I did that and just a few days later I was charged again.

Cloud 9 Wigs
United States
Almost 4 years using the app
Mageworx replied November 22, 2025

Hi,

thank you for taking the time to share your feedback. I truly understand how frustrating unexpected charges can feel, and I’m sorry this situation caused you stress. I’d like to clarify a few important points for transparency - both for you and for other merchants reading this.

1. Apps cannot install or charge without explicit approval from the store owner

Shopify requires two mandatory confirmations from the store owner (or staff with extended permissions) before any app subscription begins:

- approval of the app’s permission scopes
- approval of the recurring charge
- Immediately after that, Shopify emails the store owner a confirmation of the approved subscription.

2. Internal logs show the app was installed and actively configured
I personally reviewed the historical activity:

- The app was installed on November 16, 2021
- A set of product options was created the same day
- Those options were edited again on November 18, 2021

This indicates the app was not only installed intentionally but also tested and configured during that time.

3. About the recent charge
All billing is processed by Shopify, not by app developers. Uninstalling an app stops future charges, but depending on where it falls in Shopify’s billing cycle, a charge may still appear shortly after removal. This is standard for all Shopify apps.

That said, even though everything was billed correctly according to Shopify’s system, we still issued a refund for the latest charge, plus three additional months as a goodwill gesture.

I also sent you a detailed email earlier today with a full breakdown of everything above, including screenshots and timestamps, so you have all the information directly.

I genuinely hope this clears things up. I understand this situation was unpleasant, and despite everything working as intended on Shopify’s side, we still wanted to help by issuing multiple refunds. If you need any further clarification, I’m always here and happy to assist.

— Vitali, Co-Founder at Mageworx

October 28, 2025

A lot of really good functionality has been added recently. We have been using for 3 years as it was the only app which met our requirements. Its not always been perfect but support is brilliant and some really good new additions to start using

Bingley Fencing
United Kingdom
Over 3 years using the app
Mageworx replied October 28, 2025

Thank you so much for the 5-star review - and for sticking with us for 3 years! 🙌
We really appreciate your candid note: it hasn’t always been perfect, and that’s exactly why your feedback has been so valuable in shaping the recent improvements.

Thanks again for the trust - and please keep the suggestions coming. We’re here whenever you need us!

Support

App support provided by Mageworx.

Or visit their support portal

Developer

Mageworx

222 S 9th St, Ste 1600, Minneapolis, MN, 55402, US

Launched

June 15, 2016 · Changelog

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