Quite often, merchants use such well-known marketing techniques as cross-selling and upselling to boost sales and revenue. They are extremely effective and beneficial. But there are exceptions when these methods don’t work. It cuts across…
Browsing Category eCommerce
6 Types of Videos That Can Enhance Your Landing Page’s Effectiveness
This is a guest post written by Victor Blasco from Yum Yum Videos. So, you are looking to improve how effective your landing pages are? Well, the bad news is that there’s no magic wand…
Pricing Challenges on International Markets
Selling internationally is attractive for most retailers due to increased sales, the number of customers, and unlimited opportunities. Thanks to developed technologies, even small businesses can become participants in the international market. But you should…
Psychology Behind Bulk Buying
Nowadays, more and more consumers prefer to buy products in bulk. For example, net sales of Costco, one of the largest wholesalers, increased by 10.5% compared to the same quarter in 2019. A survey conducted…
All You Need to Know about Pre-Orders Lifecycle
There is no better way to generate early buzz, reach a guaranteed amount of product sales and revenue, and determine the demand for new goods than pre-ordering. Thanks to this marketing technique, Sony was able…
St. Patrick’s Day Marketing Ideas for Businesses on Shopify
Having had its beginning as a religious holiday, nowadays, St. Patrick’s Day is a celebration becoming popular all over the world. It marks the beginning of spring and promotes Irish heritage and parties. For merchants…
Product Recommendation Popups for Bundle Offers
Getting a buyer to click the link to your Shopify webpage from search results, a banner, or an ad is only part of the deal. Motivating customers to stay and make purchases is yet another…
Personalized Printouts: Why & How to Offer on Shopify
Ecommerce competition is rather high and growing day after day. It’s not an easy task to motivate customers to buy from your e-store. What can help make shoppers more loyal to your brand? It is…
10 Tips on Suggestive Selling on Shopify
Getting customers to buy more, while making them feel satisfied and willing to return is every retailer’s dream. Suggestive selling can be a short path to achieve it. Yet, one needs to be careful about…
Enhanced Product Options Make Your Customers More Satisfied
Customer satisfaction is one of the top priorities for every retailer. It’s predictable as 91% of unsatisfied buyers won’t make purchases in your store again. At the same time, according to Zendesk, 52% of shoppers…