Black Friday takes a special place in a range of seasonal sales. It’s the busiest shopping day of the year for all merchants. At the same time, it’s also the most exciting and favorite one. Black Friday is a good chance to show loyalty to your buyers and improve their shopping experience.
Being a part of this global sale, every online retailer must be ready for a rush of customers, grab their attention and spark interest in the store.
If you are planning to take part in this year Black Friday, you should think over some marketing ideas to be more effective and successful.
Table of Contents
- 1 Importance of Black Friday
- 2 Top Marketing Ideas for Fashion Business
- 3 Wrap Up
Importance of Black Friday
Black Friday is the first Friday after Thanksgiving in the USA, November 29 this year. But not only the United States is involved in starting marketing campaigns, but nearly 20 other countries take participation in it.
Nowadays, there is a tendency among fashion retailers to hold Black Friday not only at the end of November. Practically, any Friday can become a Black one.
It’s a period of huge discounts and sales and the main holiday for all shopaholics and for those who are eager to save money. On Black Friday, hundreds of millions of shoppers all over the world allow retailers to earn a monthly profit. This day merchants also get an opportunity to sell out old stock.
As reported by Forbes, in 2018, Black Friday eCommerce entrepreneurs were able to get a $6.2 billion profit in online sales. This year online spending is expected to exceed $12 billion.
On this day, retailers get an opportunity to attract a large customer flow, to provide a product movement, and to get a fair return. The fashion business is especially under pressure as the number of potential customers is growing year after year and by 2020 is predicted to reach more than 1.2 billion. As 61% of consumers plan to do most of their holiday shopping online during this shopping day, you must be prepared and implement the best trading ideas in your fashion store.
Top Marketing Ideas for Fashion Business
Offer a Free Gift
If you wish to make customers happy and entice them to your store, offering a free gift is one of the best Black Friday gift ideas for these purposes. You’ll see how it helps promote your fashion business and increase traffic. That shouldn’t be a large item, small but useful one would be enough. For example, consider offering a bracelet to a piece of clothing.
Sales Motivator — Promo Bars
Free gifts can be offered in many ways depending on how loyal your customers are. To loyal customers, you can suggest gifts to ensure their further support and trust in the brand; to first-time visitors―in case of subscription for the store or for a certain sum of money spent on an online store.
Involve Email Marketing
Email marketing is also a useful tool for boosting your Black Friday sales, expanding a buyer base, and supporting your loyal customers. According to the Custora report, 25.1% of Black Friday sales are fulfilled thanks to email marketing.
This Black Friday marketing idea gives you a large scope for action. Via emails, you can provide your loyal shoppers with early access deals. Shoppers will certainly appreciate being notified in advance.
It’s also a good idea to prepare some Black Friday-themed cart abandonment emails. They will remind your customers of goods left in their shopping carts, their limited quantity and unique opportunity to buy these items at a discounted price.
Thus, Forever 21 offers its subscribers a 25% extra discount via emails. It’s a nice example of how to show your customers a special attitude, and increase their loyalty to your brand.
Create a Gift Guide
Customers adore when they are offered solutions to problems. As holiday time is coming, their main problem is what to purchase as gifts. If you aim at attracting potential buyers and highlighting your offerings, it’s worth creating a gift guide. These can be not just traditional categories as ‘for men, ‘for women’, but also specific ones consisting of bundles of products ‘for all family’, ‘for baseball lovers’, and so on.
Launch a New Product
This busiest shopping day is the right time to launch a new product that can be available just for several hours only or during a certain period. Setting a timer also creates a sense of urgency that has a great impact on customers and encourages them to make a deal.
You should start promoting your new product in advance to grab the attention of your buyers and acknowledge them about its limited number, or that it’ll be available on Black Friday only.
Offer Deals for Loyal Customers
As the loyal buyers are more likely to visit your Shopify store, you should show a special attitude to them and provide special Black Friday fashion deals. But you shouldn’t forget that during the process your fashion business should stay profitable.
New Look knows exactly how to make loyal customers feel special. The retailer offers unique discounts for them.
Stress the Urgency
Black Friday is an extremely stressful period not only for merchants but also for shoppers. They have to choose the best offers and make the right choices. Buyers spend much time browsing different fashion websites in search of the most attractive fashion sale deals. Undoubtedly, they can be a little bit confused. To help them decide, setting a timer for a deal would create a sense of urgency and put any possible hesitations into cold storage.
Have an Exciting Landing Page
To have a dedicated landing page is a useful Black Friday promotion idea as all the products, deals and offers are gathered in one place and can be easily noticed by customers. As most shoppers start their search for best deals in advance, it’s a good idea to have a landing page that is dedicated to Black Friday all year long.
Look at an amazing landing page of Select, it’s eye-catchy and appealing. Hardly any customer could pass by.
Promote Deals of an Hour
Customers want deals all year round but on this shopping day, they expect even more. Providing your fashion e-store visitors with deals of an hour you encourage them to buy more and to return to your site during the day. To raise their interest, the items discounted in your store have to be double discounted during deals of an hour.
If you want to increase the efficiency of these deals you can promote them on your landing page, via social media or emails. Such sales can lead to a 51% growth in web traffic and a 236% increase in revenue.
Pay Attention to Social Media
Social media is the best place where you can give your consumers a chance to learn about deals. You can run an ad for all the deals and special offers on your Facebook page or Instagram stories. Also, it makes sense to create a holiday gift guide to your subscribers on social channels. You should place your post in advance and during Black Friday. Conducting a contest, or offering your customers a gift or date-certain shipping for subscription on this day on Facebook can also be a wonderful Black Friday marketing idea.
Fashion Nova is a great example of a successful social media ad. The retailer used an impressive banner, posted it on Facebook 3–4 times a day grabbing the attention of consumers and creating stress of urgency with a countdown.
Cross sell & Upsell Suite
Recommend Related Products
Product recommendations are always a perfect idea if you want to sell more. By creating a combo of related products that match, you can offer the whole set at a discount. Hardly any consumer will avoid the temptation to buy a whole set of products at a good price.
Black Friday is the time to implement the most challenging marketing ideas in fashion stores. Be inspired by the recommendations we offered in the article to maximize the profit and success of this busiest shopping day!