The profit of any eCommerce store is the average order value (AOV) multiplied by the total amount of orders. Relying on this formula, you can boost your bottom line by attracting new consumers and increasing…
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How to Handle VIP Customers on Shopify?
The first thing every merchant should do to become more profitable is to differentiate buyers. Unfortunately, not all consumers increase sales and boost revenues. Customer segmentation can be seen when applying Vilfredo Pareto’s theory known…
Anatomy of Post-Holiday Sales: Keeping it High After the Holiday Spike
While the peak sales lasting from Thanksgiving till Christmas is the season that retailers are looking forward to, the post-holiday downtrend is the time they fear. During the festive period, turnovers of the biggest vendors…
Love is in the Air, or How to Prepare Your Shopify-Based Site for Valentine’s Day
Valentine’s Day is one of the biggest shopping seasons. In 2019, the holiday’s spending beat the previous records and reached $20.7 billion. No wonder that retailers use all possible marketing activities for Valentine’s Day to…
10 Things to Know Before Selling Internationally
More and more consumers turn to international marketplaces because of a lack of access to products domestically. One more reason for cross-border eCommerce is better prices and more affordable shipping. Moreover, international customers pay 16%…
Free Shipping & Promo Bars App―Advanced Functionality at No Cost
Did you know that free shipping is the main incentive to buy more products for 93%* of online shoppers? Also, the relations between retailers and customers are inseparably connected with such a phenomenon as ‘reciprocity’….
Ultimate Guide on Valentine’s Day Product Recommendations
Do you know that Valentine’s Day is the second biggest commercial day in terms of buying trends after Black Friday? According to the National Retail Federation, in 2019, customers spent a record-breaking $20.7 billion on…
Tiered Discounts Model: How Does it Work?
In 2005, Allstate launched Your Choice Auto program, which allowed customers to choose from several plans added to the standard offerings and tailor their services. As a result, having got a massive response, by 2008,…
15 Best Valentine’s Day Marketing Strategies for Shopify
The holiday season is behind. All the Christmas and New Year gifts have already been sold out. But don’t get too comfortable―it’s the right time to start implementing Valentine’s Day marketing ideas in your Shopify-based…
How to Set up and Configure the Advanced Bundle Products App on Shopify?
Happy Meal by McDonald’s and the Microsoft Office suite are examples of product bundles. Bundling is when a vendor combines one or more in-stock vendibles into a single package, oftentimes offering it at a discount….