eCommerce and Shopify News
Cross-selling is one of the best marketing strategies encouraging customers to buy more. which importance and benefits can’t be denied. Thanks to cross-selling, it’s possible not only to generate revenue but also to increase customers’ retention and earn their trust. However, according to the Gartner Group’s research, only one-third of…
Valentine’s Day gift shopping is in full swing. Customers who are going to celebrate the holiday are searching for perfect gifts for their beloved, family, friends, pets, and themselves. We’ve stopped by MageWorx merchants to find out what Valentine’s Day gift guides they have prepared this season. In the article,…
The profit of any eCommerce store is the average order value (AOV) multiplied by the total amount of orders. Relying on this formula, you can boost your bottom line by attracting new consumers and increasing the number of orders. Otherwise, you can receive more value out of existing buyers and…
The first thing every merchant should do to become more profitable is to differentiate buyers. Unfortunately, not all consumers increase sales and boost revenues. Customer segmentation can be seen when applying Vilfredo Pareto’s theory known as the 80/20 rule to eCommerce, where 80% of your sales come from 20% of…
While the peak sales lasting from Thanksgiving till Christmas is the season that retailers are looking forward to, the post-holiday downtrend is the time they fear. During the festive period, turnovers of the biggest vendors skyrocket by up to 71%. Following the impressive increase in sales volumes, eCommerce stores experience…
Valentine’s Day is one of the biggest shopping seasons. In 2019, the holiday’s spending beat the previous records and reached $20.7 billion. No wonder that retailers use all possible marketing activities for Valentine’s Day to anticipate it. Like brick-and-mortar store owners, who use different decorations inside and outside, make holiday-themed…
More and more consumers turn to international marketplaces because of a lack of access to products domestically. One more reason for cross-border eCommerce is better prices and more affordable shipping. Moreover, international customers pay 16% more than local buyers for the same items, according to eBay research. In 2019, cross-border…
Did you know that free shipping is the main incentive to buy more products for 93%* of online shoppers? Also, the relations between retailers and customers are inseparably connected with such a phenomenon as ‘reciprocity’. It’s when one responds to a positive action with another positive action. Thus, when providing…
Do you know that Valentine’s Day is the second biggest commercial day in terms of buying trends after Black Friday? According to the National Retail Federation, in 2019, customers spent a record-breaking $20.7 billion on Valentine’s gifts. This sounds extremely attractive to any merchant. Moreover, quite often many customers have…
In 2005, Allstate launched Your Choice Auto program, which allowed customers to choose from several plans added to the standard offerings and tailor their services. As a result, having got a massive response, by 2008, the company had sold nearly four million Your Choice policies. Moreover, according to the notes…